We all worried that with working from home becoming the norm after 2020 we might see a reduction in people needing their dogs walking but in reality, we’ve never been busier. Let’s take a look at the reasons people choose to hire a professional dog walker and how you can use that knowledge in your marketing.
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Their dog is left alone all day
For those owners who don’t work from home, this is probably the most common reason to hire a professional dog walker.
Breaking up a dog’s day with a walk, a chance to toilet, and get some fresh air enables the owner to relax knowing their dog is being cared for in their absence.
Marketing is all about offering to solve a problem, so you might post something to social media that presents the problem; “Do you work long hours?”, followed by suggesting that the solution might be you; “Would your dog like to come out for an hours fun with us?”
Busy Schedule
Individuals with demanding work schedules or other commitments may not have enough time to walk their dogs despite working from home so a professional dog walker can provide a consistent and reliable walking routine for their dogs.
Pointing out that their bored, hyper dog might be quiet after a good walk is a great solution and very tempting to a stressed owner.
Problem; “Working from home but still struggling to find the time to walk the dog?” Solution; “An hour’s walk with us and they’ll be snoozing quietly all afternoon”
Physical Limitations
People with physical limitations or health issues may find it challenging to walk their dogs daily so a professional dog walker can ensure that the dog gets the necessary exercise and stimulation.
Problem; “Sometimes they just need a little more than you can give” Solution; “We offer high energy walks for all dogs, even if it’s just once a week”
Socialisation
Dogs are social animals and benefit from interacting with other dogs. A professional dog walker may take multiple dogs for a group walk, providing socialisation opportunities that may be lacking in a dog’s daily routine.
Problem; “Dogs need doggy pals too” Solution; “Your furry friend deserves to make paw-some pals and enjoy the great outdoors in one of our small group walks”
Energy Levels
Some dog breeds have high energy levels and require more exercise than the average person can provide. A professional dog walker can help burn off excess energy through longer or more frequent walks.
Problem; “Does your dog exhaust you?” Solution; “Our small group, high energy walks exhaust dogs!“
Behavioural Issues
Dogs with behavioral issues, such as excessive barking or destructive behaviour, may benefit from regular walks and mental stimulation. A professional dog walker can provide structured walks to address these issues.
Problem; “We love all dogs, but we know they’re not perfect” Solution; “We offer one on one walks for those dogs who need a little extra attention “
Training Reinforcement
If a dog is undergoing training, a professional dog walker can reinforce commands and behaviors during walks. This consistency can contribute to the success of the training process.
Problem; “No time to practice your training?” Solution; “Did you know we offer solo training walks to reinforce your training even when you can’t be there?”
Specialised Care
Dogs with specific needs, such as senior dogs or those with medical conditions, may require specialized care during walks. Professional dog walkers can tailor their services to accommodate these needs.
Problem; “Is your dog elderly or post-surgery and needs short, gentle walks?” Solution; “Did you know we offer 30 minute walks and pop in visits for dogs too?”
Weather Conditions
Extreme weather conditions, such as hot summers or cold winters, can make it uncomfortable or unsafe for individuals to walk their dogs. Professional dog walkers can adapt to weather conditions and ensure that the dog’s needs are still met.
Problem; “No one likes walking in the rain…” Solution; “Except us! We LOVE rainy walks and return your dogs towel dried, happy, and tired. Stay dry, book us today”
Variety in Environments
Professional dog walkers often vary the routes and environments during walks, providing dogs with mental stimulation and exposure to different sights and smells.
Problem; “Is Fido bored with the same old dog walk?” Solution; “Did you know we offer adventure walks to the beach/forest etc. “
Emergency Situations
In case of unexpected events or emergencies, having a professional dog walker ensures that the dog’s needs are taken care of, even when the owner is unavailable.
Liaising with relatives, and networking with health professionals and carers will keep you at the front of people’s minds whenever they know someone who may need a dog walker temporarily after an operation or during treatment.
Problem; “Are you worried about who will walk your dog after your surgery?” Solution; “Introduce your dog to one of our group walks now so that they’re happy to join us when the time comes”
Call to Action
Don’t forget to put a call to action on your posts too telling the reader what to do next. So present the problem, solve it by offering your services, and tell them which action to take, such as text/email/call you to discuss further, or click through to your website to book.
AFFILIATE DISCLAIMER
The dog walking coach website is supported by our visitors. Some of the product links on this website are through affiliate schemes such as Amazon. This means that I earn a small commission if you choose to purchase something at no extra cost to yourself.